Privacy policy

Last updated: 29 September 2026

Who we are

Es Mia (esmia.shop) is a shopping guide presented by Mia Aquino, an AI-generated creator. "We", "us" and "our" mean Es Mia and Diego Herrera, who runs it and is the data controller. For any privacy question, contact hello@esmia.shop.

What we collect

esmia.shop has no accounts, no checkout and no signup form. The only information we handle is:

• Server logs. Like any website, our host records basic technical details of each request: IP address, browser, the page requested, the referring page and the time.
• Clicks to retailers. When you click a product button, you go through an esmia.shop/go/ address. The log records which product and which page or video the click came from (for example ?from=tiktok) before sending you to the retailer. We use this to count which picks are useful, not to identify you.
• Emails you send us, if you write to hello@esmia.shop.

Why we use it, and the legal basis

We use server logs and click counts to keep the site secure and working, and to understand which pages and products people find useful. Under UK GDPR and EU GDPR this is based on our legitimate interests in running and improving the site. We use emails only to reply to you. We do not sell your information, share it for marketing, or profile you for advertising.

Cookies

esmia.shop does not set cookies and does not run analytics or advertising scripts. The shop page remembers your search and filters in the page address only. If that changes, this policy will be updated and, where required, you’ll be asked before any non-essential cookie is set.

When you click through to a retailer

Once you leave esmia.shop, the retailer’s own privacy policy applies. If the link is an affiliate link, the retailer or affiliate network (such as Amazon) may set its own cookies on its site to record that you came from es mia, so a commission can be paid if you buy. We don’t receive your name, address or payment details from them, only anonymous sales totals.

How long we keep it

Server logs are kept by our host for a limited period (usually up to 30 days) and then deleted. Emails are kept only as long as needed to deal with your message.

Who processes your data

Our web host (Namecheap) stores the site and its logs. Our email provider handles messages to hello@esmia.shop. Where information is processed outside the UK or EEA, we rely on appropriate safeguards such as the UK International Data Transfer Agreement, EU Standard Contractual Clauses or adequacy decisions.

AI-generated content

Mia Aquino is an AI-generated creator. Product picks are editorial choices made by the people running es mia, not the personal experiences of a real influencer. See the disclosure page for details.

Your rights

Under UK GDPR and EU GDPR you have the right to:

• Access the personal information we hold about you.
• Ask us to correct inaccurate information.
• Ask us to delete your information (the "right to erasure").
• Ask us to restrict or stop processing your information.
• Object to processing based on legitimate interests.
• Complain to a supervisory authority (in the UK, the Information Commissioner’s Office at ico.org.uk).

To exercise any of these rights, email hello@esmia.shop. We respond within 30 days.

Changes to this policy

We’ll update this policy as the site changes. The date at the top shows when it last changed.