Privacy policy
Last updated: 21 April 2026
Who we are
Es Mia is the trading name for Mia Aquino, an AI-generated content creator based in Barcelona, Spain. Any reference to "we", "us", or "our" in this policy refers to Es Mia and the individual or entity operating esmia.shop. For any privacy question, contact hello@esmia.shop.
What we collect
Right now this site is a pre-launch splash page. The only personal information we collect is:
- Email address, when you submit the signup form to hear about the shop launch.
- Basic technical information that your browser sends automatically (IP address, user agent, referrer). This is used for security and to understand broad traffic patterns.
Why we use it
- To notify you when the shop opens and to send occasional newsletter updates.
- To keep the site secure and reliable.
- To measure broad, aggregated traffic patterns so we can improve the site.
We do not sell your email address. We do not share it with third parties for marketing. We do not profile you for targeted advertising.
Legal basis
Under UK GDPR and EU GDPR, we rely on your consent to send you email updates, given when you submit the signup form. You can withdraw consent at any time by clicking unsubscribe in any email or by emailing us.
How long we keep it
We retain your email address until you unsubscribe or ask us to delete it, or until we decide to close the mailing list. When you unsubscribe, your email is removed from active lists and deleted from our records within 30 days.
Who processes your data
Your email is stored on systems operated by us and, as the shop develops, by a small number of trusted processors (such as an email delivery provider, a hosting provider, and a payment processor when the shop goes live). We will update this policy with specific processor names before any such service is activated.
Cookies and analytics
This splash page does not set any cookies and does not run any analytics scripts. If that changes in a future version of the site, this policy will be updated and, where required, a cookie notice will be shown before any non-essential cookies are set.
Affiliate links
Once the shop launches, some links on this site will be affiliate links, meaning we may earn a commission if you click through and make a purchase. Affiliate links do not change the price you pay. Any commission we earn does not give the partner access to your personal information beyond the standard tracking that affiliate networks perform on their own sites.
AI-generated content
Mia Aquino is an AI-generated creator. Product recommendations, reviews, and lifestyle content reflect editorial choices made by the human team operating Es Mia, not personal experiences of a human influencer. This disclosure is in line with the EU AI Act and UK ASA guidance on AI-generated personas.
Your rights
Under UK GDPR and EU GDPR you have the right to:
- Access the personal information we hold about you.
- Ask us to correct inaccurate information.
- Ask us to delete your information (the "right to erasure").
- Ask us to restrict or stop processing your information.
- Receive a portable copy of your information.
- Object to processing, including direct marketing.
- Lodge a complaint with a supervisory authority (in the UK, the Information Commissioner's Office at ico.org.uk).
To exercise any of these rights, email hello@esmia.shop. We respond within 30 days.
International transfers
Where your information is transferred outside the UK or EEA (for example, to a US-based email delivery provider), we rely on appropriate safeguards such as the UK International Data Transfer Agreement, EU Standard Contractual Clauses, or adequacy decisions.
Changes to this policy
We may update this policy as the site evolves and as new processors or features are added. The "last updated" date at the top of the page shows when it last changed. For material changes, we will notify subscribers by email.
Contact
Questions, requests, or complaints: hello@esmia.shop.
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