the series

Same look, two prices

The one everyone wants, and the one that looks just as good for less. I check the label so you know exactly what the extra money buys.

New For your sister

Your sister's jumper: £185 or £22?

Two relaxed crew necks in almost the same beige. One is pure cashmere at £185, the other an acrylic mix at £22.

M&S

If it's ending up in her suitcase anyway.

£22 at M&S

Jaeger

If she'll wear it every day for years.

£185 at M&S

For your mum

Two pairs of chunky, polished 18k gold-plated hoops. One is £80 from Astrid & Miyu, the other £28 from Orelia, and the cheaper pair is bigger.

Orelia

Same chunky shape as the £80 pair, and 3mm bigger.

£28 at Orelia

Astrid & Miyu

For the mum who loves a label.

£80 at Astrid & Miyu

how it works

I find the look

The thing everyone wants this season, or the gift you keep getting wrong. Usually with a price tag that makes you wince.
I find the other one

Something that looks just as good for less. I check the fabric label, the plating and the sizes, so you know exactly what you’re giving up.
You pick

I tell you which one I’d buy and who each one is for. Every link goes straight to the product, never a homepage.